Toyota was chosen as " Most Favorite Youth Brand 2011 " ( brand penchant young children ) from Marketeers magazine , based on the results of a marketing research consultant Markplus the preferences of young people in Jakarta , Bandung , Semarang , Surabaya , Medan , Makassar , Denpasar , Palembang , Pekan Baru and Banjarmasin about their usual consumption of products .
According to Toyota , in an official statement received Kompas.com , this achievement is a reflection of the various activities undertaken Toyota involving young people , such as the Yaris Show Off , Smart Driving Campaign Toyota , Toyota Eco Youth , and others .
" We are grateful to Toyota's re-election as a young child's favorite car brand . Hopefully we can continue to be a company that understands the needs of the automotive lifestyle driving is not just for young people , but also all of our customers , " said Joko Trisanyoto , Marketing Director of PT Toyota - Astra Motor .
Research was conducted to know the habits of young people , ranging from purchasing , hobbyist and a popular idol . Research also determine segmentation young people who shared some of the criteria , values , behavior and lifestyles . Segmentation of respondents aged between 14-35 years with the election of class A1 , B and C -face interviews using a methodology through random sampling techniques . Toyota became a favorite brand of Indonesian young people with 50 other products .
According to Toyota , in an official statement received Kompas.com , this achievement is a reflection of the various activities undertaken Toyota involving young people , such as the Yaris Show Off , Smart Driving Campaign Toyota , Toyota Eco Youth , and others .
" We are grateful to Toyota's re-election as a young child's favorite car brand . Hopefully we can continue to be a company that understands the needs of the automotive lifestyle driving is not just for young people , but also all of our customers , " said Joko Trisanyoto , Marketing Director of PT Toyota - Astra Motor .
Research was conducted to know the habits of young people , ranging from purchasing , hobbyist and a popular idol . Research also determine segmentation young people who shared some of the criteria , values , behavior and lifestyles . Segmentation of respondents aged between 14-35 years with the election of class A1 , B and C -face interviews using a methodology through random sampling techniques . Toyota became a favorite brand of Indonesian young people with 50 other products .
Posted by Kuda on Tuesday, 18 March 2014 - Rating: 4.5
Title : Toyota was chosen as " Most Favorite Youth Brand 2011
Description : Toyota was chosen as " Most Favorite Youth Brand 2011 " ( brand penchant young children ) from Marketeers magazine , based on the...
Description : Toyota was chosen as " Most Favorite Youth Brand 2011 " ( brand penchant young children ) from Marketeers magazine , based on the...
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